Services

What Idea Lodge Does

Idea Lodge helps organizations make better long-term decisions with psychology-grounded online qualitative research and Delphi-style futures work. We design and run studies that explain not just what people say, but why they behave the way they do, so you can de-risk innovation, brand, and policy decisions without burning out your teams. 

Our work centers on three flagship services, supported by high-quality online recruiting, panels, and communities.

Delphi Futures Sprint 

The Delphi Futures Sprint is for associations, governments, and senior leaders facing big “future of…” decisions where opinions are noisy and data is incomplete. It brings a carefully selected panel of internal and external experts through structured, anonymous rounds to surface, challenge, and converge their views into a small set of plausible futures and clear actions leaders can take now. Instead of debating in circles, you get expert-backed scenarios, explicit uncertainties, and a prioritized list of decisions and experiments that match the stakes of your question. 

"Why People Do What They Do" Innovation Lab

The “Why People Do What They Do” Innovation Lab is for CPG and brand teams who are done with shallow “like/don’t like” results and want to understand the deeper psychology behind behavior. Using online qual communities, recurring panels, and optional expert rounds, this lab uncovers the identity stories, tensions, and emotional drivers that shape how people talk, choose, and use products in real life. Those insights are then translated into human-centered innovation territories, platform ideas, and positioning routes your team can act on with more confidence. 

Humane Online Qual Programs (MROCs & Insight Communities) 

Humane Online Qual Programs are long-term insight communities and MROCs for brands and organizations that need ongoing access to real people without exhausting their teams or participants. These programs create a private, invitation-only space where members can share honest feedback through thoughtful, well-paced activities over months or years. You get a flexible, always-on insight asset for concept testing, brand health, and member or customer understanding, while participants feel respected, safe, and eager to engage. 

Expert Forecasting with the Delphi Method

When you need to make decisions about an uncertain future, Idea Lodge designs and runs Delphi studies that tap into panels of carefully selected experts to build defensible forecasts and clear consensus around risks, opportunities, and strategic priorities. Learn more about Delphi studies here.

Add-on and Support Services

To make your qualitative research smoother and more impactful, Idea Lodge offers additional support around every project. These services can be layered onto your panel, recruiting, or community work as needed.

These flagship services are powered by:

• Study and screener design support to align methods and questions with your learning goals.

• Coordination with your internal research, product, UX, or agency teams.

• Incentive management and participant support to keep respondents informed and motivated.

• Light analysis support, such as topline summaries, key themes, and curated clips or highlight reels for stakeholders.

Ready to Plan Your Next Study?

Ready to scope a project? Share a brief outline of your “future-of…”, innovation, or insight challenge, and we’ll suggest the best-fit service and design a right-sized approach. Schedule a call today!